Our ambition is to spread this sport throughout the country but also to other countries. Our crew and team are all experienced riders with the love and passion for this sport. Once you got bitten by this lifestyle, you cannot really let it go.
Boardlife Ambassadors is an association for all active students at the Jönköping university. We want to find new people out there. We
know there is people out there who still don’t have any idea that skate will become their passion. Let’s find them and show them.
It’s first of all a lifestyle. It’s not about prestige or rising some kind of pressure. The association is for everyone regardless of initial experience. as long as your down for skateboarding and hanging out with the best family on Jönköping University.
Some people prefer to use the board as a transportation, soft cruise, freestyling etc. Others like to push the boundaries of speed and technical maneuvers as sliding and downhill. Regardless of what type you are, we want to meet every persons unique goals. Together we will help each other reaching the ultimate freedom.
HOW IT CAME TO BE
There once were two young chaps who just love riding the longboard. It all started when one of them got their first board after weeks of mowing lawns and selling newspapers to raise the money. They shared this board and took turns riding it through many years. After some time the friends had grown up and never during this time stopped riding longboard. This made them think. What if we can join a group of people to ride together and feel what we felt for years now a sense of freedome and belonging . So they did. These two chaps are named Alexander and Gustaf and with some help from friends and family they are now the main drive force behind Boardlife Ambassadors
What are we trying to acomplish
Our main goal is to reach out and make more people out there discover this lifestyle. And spread the sport even further. The sport consists of a wide range of disciplines stretching all the way from traditional skateboarding to street, cruise, freestyle, freeride and downhill. The association will still be free from any pressure and prestige and all members should strive for their own personal goals.
Boardlife Ambassadors are aiming to work as a foundation and social community and hopefully work as an entry into longboarding. Once you are a member of this association you never kick on your own.
All Ambassadors will be a natural part of the Boardlife family. We believe that our brand can work as an attraction when it comes to find new members or even establish a lot of new possibilities. We should strive for getting new people to try this sport and be a part of the lifestyle.